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Tuesday, 11 March 2008 |
More info... By Steve Renner
If you want a tried and true way of generating heaps of traffic to your website - day in, day out - you can't afford to ignore search engine marketing. And it's not as complex as it may first appear. In fact, let me outline some search engine basics...
The major search engines - Google, Yahoo (a directory as well as a search engine) and MSN - generate "natural" or "organic" search results or listings, as well as sponsored (advertiser paid) listings, whenever someone performs a search on particular keywords or keyphrases. As you might imagine, listings that appear on the first page of results - whether paid or organic - tend to attract the vast majority of clicks on the links included in their listings and, consequently, traffic to their websites. Therefore, if you know that the target market for your website typically uses particular keywords or keyphrases to search for the kinds of information, products or services you offer... you want your listing to appear as high as possible in the search engine ranking pages or "SERPs".
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Last Updated ( Tuesday, 11 March 2008 )
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