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Monday, 11 February 2008
More info... By Peep Laja While many companies use their websites only as online business cards, they can be turned into effective sales and marketing tools. More and more people are using the internet as their main source for information - and that information is greatly influencing their purchasing decisions. The problem with most websites is that they don't sell - and a large number are not even trying to. An effective website should have a modern design that communicates the brand promise of the company; it has to be able to generate leads from the website traffic and sell to those leads. While a website is practically useless without visitors, it also does no good when companies are not able to take advantage of their website traffic - no matter how low it is. It all starts with an effective sales copy - the most important component of the website. A sales copy needs to give the readers information about the product or service and needs to convince them they must buy it, or take steps towards buying it. The words used in the headlines Tag it:
Last Updated ( Monday, 11 February 2008 )
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Sunday, 10 February 2008
More info... By Nick Angeli Writing and submitting articles to article banks has been proven to be one of the most effective of all traffic generating techniques. You may not actually generate any real traffic for your website in the next few days by learning to write and submit articles but this technique will serve you very well and it is worth the effort to learn how to do it and use it to your fullest advantage. You may think that you have no writing ability at all but you are probably wrong. You might not be ready to write the 'Great American Novel' but you can write articles about the topic of your website and about the products that you are selling. You just need to know the rules for making them effective. The first and most important few words of your article are in the title or the headline. The title MUST contain the key words that relate to the topic of your website and to the products that you sell. This is the first thing that other website owners or E-zine Tag it:
Last Updated ( Sunday, 10 February 2008 )
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