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Sunday, 24 February 2008 |
More info... By Robert C. Worstell
What is your niche and how do much do you want people to sell your product for you - for free? Gladwell and Godin are the forerunners in viral marketing, and this article explores what they said and how you can use it.
Any discussion of viral marketing brings up two authors -
Malcom Gladwell, "The Tipping Point" and
Seth Godin, "Unleasing the Idea Virus".
Really, these authors are incredible thinkers - you should seek out and buy their books, read them for yourself to get the most out of them. But I'm not so in love with their books that I let them go on all points.
Let's take Tipping Point first.
Gladwell is talking about social epidemics. While some of this is applicable to marketing, his book is mostly applicable to the society and social interactions.
Viruses all go past a point of no return. This is where they have gotten a large enough base where the majority become infected. This is the point of critical mass, the |
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Last Updated ( Sunday, 24 February 2008 )
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