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Thursday, 29 January 2009
By Mike McCoy Trust isn't given, it's earned. You've likely heard this expression several times before. It's a statement that holds as true, perhaps even truer, in Internet marketing as it does everywhere else in life. But how, as a marketer, do you build this trust? And how do you keep from losing it? One of the best ways to build trust in Internet marketing is to give something of real value to your potential customers. Showing that you're not just out to take money from them will do a lot to increase their trust in you. They'll have even more faith in you if what you provide is something they can use to improve their lives, even if only a small bit. While it's true that first and foremost, you want to establish consumer faith in who you are, you also want to build trust for any products that you might own. Testimonials go a long way towards making potential buyers feel secure about what you're offering. Other types of proof, such as screen shots or videos Tag it:
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Thursday, 29 January 2009
By Mike McCoy Did you know you can make money online, selling products, without ever having to touch the product at all? One of the chief online business models is affiliate marketing, where you sell other people's products in exchange for a commission. The commission can be anywhere from half a percent, all the way up to seventy-five percent, depending on the product. Many products for sale are owned by individual merchants. This is especially true for software and information products such as ebooks, instructional videos, etc. Clickbank.com is an outlet for hundreds of information products owned by individuals (or, technically speaking, the companies they own). Information products, software, membership sites, and e-courses owned by individuals are some of the highest-commission products you can sell. E-books typically sell from $47-$57 (and occasionally even $97 or more) and usually offer 50%-75% commissions! Many affiliate marketers make money online solely through selling e-books, videos, and membership subscriptions for others. But you can also make good money selling physical products as well. You can do this by selling a single company's Tag it:
Last Updated ( Thursday, 29 January 2009 )
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