What's Your Share of Wallet? - It's All Based On One-To-One Marketing Saturday, 16 February 2008 More info... By Tom Dwyer  Most businesses have only three ways to increase revenues. They can work hard to get more customers. They can sell more to existing customers. Alternatively, they can sell existing customers more frequently. Regardless, increasing sales to your existing customers will increase your "share of wallet." Because money spent for new client acquisition yields less and less in the modern marketplace, "share of wallet" has become a more relevant measure of success than "market share." Therefore, keeping and growing customers over time becomes more important than simply acquiring new customers. Indeed, selling existing clients more products or services, and doing so more frequently should be the number one goal of any company because doing so yields higher returns. No wonder today's successful companies focus on retaining customers. If the primary goal is building long-term relationships and increasing customer loyalty, the resulting "share of wallet" will be higher margins and profitability. This kind of relationship marketing is part of the evolution currently underway from mass marketing to micromarketing. It's a revolution in managing individual customer relationships and it is accomplished one-to-one. Tag it: Last Updated ( Saturday, 16 February 2008 ) Read more...   How to Make the Most of Customer Testimonials Saturday, 16 February 2008 More info... By Michael Fleischner  Displaying customer testimonials on your website or in your print collateral can be a great tool for building confidence among prospective buyers resulting in an increase in sales. Customer testimonials have been used for hundreds of years and are still a primary motivator for moving individuals further along the purchase decision process. Although customer testimonials have remained commonplace, their format and medium have changed. Today, with the advent of social networks and emerging technologies, testimonials take the form of blog entries, forum posts, quotes, audio testimonials, videos, and more. When providing testimonials for your product or service, there are a number of fundamental practices you should consider. Presenting your testimonials in the correct manner can optimize your results. Follow these helpful tips when applying testimonials on your website or in your communications. 1. The medium is the message. Depending on your target audience, the medium you choose to display your testimonials can make or break their effectiveness. For example, if you're trying to reach today's generation, video may be the most popular technique. With the Tag it: Last Updated ( Saturday, 16 February 2008 ) Read more...

More... The 101 on Forum Marketing How Can A Business Keep Everyone Happy Five Truth and Myths About Internet Marketing When Should You Pay For Internet Traffic? Can You Make Money Online? (Debunking The Myths)

<< Start < Prev 11 12 13 14 15 16 17 18 19 20 Next > End >>

Results 120 - 126 of 152