Directory link building for link popularity and superior SEO

Written by Webmaster

Sunday, 24 February 2008

More info... By Peter Brittain  In search engine optimisation, off page issues have become more and more significant as they relate to rankings. In particular, link popularity can build or destroy a website with the search engines. Link popularity is the number and quality of the incoming links that are pointing to your website. It can be determined that these other sites that link to you, consider your site important enough to link to. From the search engine's point of view, your website is considered important as well. One of the most difficult areas of SEO is building link popularity because the search engines don't want unnaturally fashioned links, so there are no easy ways to create link popularity. The days of link farms and huge link exchange programs are history. Those strategies now could have you booted out of a search engine. The search engines like links from valued websites. These are called authoritative sites. The first one you should try and get a link from is the Open Directory Project (ODP) otherwise known as DMOZ. Listings are free of charge, but can take a notoriously long time to get. Make sure you follow the instructions to the letter or you will be wasting your time trying. Yahoo is the other major directory, but this will cost you a couple of hundred dollars each year. The other aspects the search engines look for are, if the links are coming from websites that share the same subject of focus as your website. Again, this is where the directories provide a strong basis from which to construct your link building strategy, because you can list your website in an appropriate relevant category with related products or services to yours. Apart from the link popularity you gain by getting a major or authoritative website to link to you, you will also gain additional visibility and subsequently traffic for your Web site. Good luck with your link building strategy. Peter Brittain is the managing director of Australian search engine marketing specialists Slinky Internet Marketing. Slinky have been leaders in the search engine optimisation business since 1999. Peter also writes a blog on search marketing in Australia and owns Australian business web directory - Slinky Directory. Internet Marketing Share Your Opinion. (0 posts) Tag it:

Last Updated ( Sunday, 24 February 2008 )

 

< Prev		Next >